Red is not only attractive, it’s also associated with warmth and a sense of urgency, encouraging people to make that purchase. Color affects our mood, so it’s no coincidence that so many brands utilize red in their logo. Think pastel shades, monochrome, and black and white.

The general public is drawn to brands that distinguish themselves by choosing simple color schemes and lowkey illustrations as they begin to relate to the visual modesty of minimalism.Ĭolors, the Vibes They Give Off, and Consumer PurchasesĪlongside the simplicity in illustration, minimalism is also about simplicity in color. Something where the negative space becomes positive. As in, people like minimalism, but also, they want something new. Designers, photographers, and illustrators are encouraged to produce more work in this style because of the high demand. Image via sini4ka.Īs a result of being part of the crowded digital landscape for an extremely long time, we’re now seeking the quiet.

We All Seek Quiet-Consciously or Unconsciously These portraits were created using a single hand-drawn line and simple color palette. People are hard-wired to be visual, to be attracted to images, but it can be too much. The same concept applies to illustrations used in blogs and articles-especially the header images. It sounds plain and simple, but that’s not easy to create. Aside from the rule of thumb that it should represent your brand accurately, logos should also captivate the audience and be easy to remember. Take a look at the logo of MasterCard, Apple, Beats, Airbnb-all are distinct and minimal.Ī logo has so much responsibility. Image via pongsakorn chaina.įast forward to today, so many brands are adapting to the minimalism trend. Too Much Design Is Just Too Much Minimalist logos are captivating and easy to remember. While their works are in bright colors, the illustration and lines were at their simplest. Frank Stella, Donald Judd, and Yayoi Kusama were among the first artists who really showed the world what minimalism looks like. It focuses on clean lines and neutral color palettes, which was a fresh sighting in the 1950’s. Back then, it was considered a “boundary-pushing art movement” that showcases the simplicity of things. Minimalism started to emerge sometime in the late 1950s. Where Did the Minimalism Design Trend Come From? Yayoi Kusama’s room of polka dots. It’s just that unconsciously (or consciously), people are now choosing more modest illustrations. Advertisements and digital media have bombarded us with brightly-colored illustrations, flashing images, and neon lights, which are still interesting, for sure. In logos, social media posts, color palettes, blogs, and website imagery, we become more and more attracted to the simple, the bare minimum.

So, there’s no question why brands and individuals building creative careers lean on minimalism for their digital presence. Today, however, there’s just too much noise on social media. We’re really into sharing parts of our lives and meeting new people in the digital space. A year later, Myspace surfaced, which had 25 million users by 2005. But Friendster, in 2002, is probably one of the most-remembered.

The first social media website-Six Degrees-was born in 1997. Brightly-colored illustrations take a break as minimalism draws in the general public.

Minimalist drawing nature